Grey announces new division dedicated to health-related advertising

In a limping economy, when downsizing or going bust are the norm, it’s uplifting to hear that a company is expanding. Grey announced today that it is adding a new global division “that will specialize in advertising for health-related products and services — not only prescription drugs and over-the-counter medications, but also anything intended to [...]

Bon Appetit’s new ad campaign says, “Bite me.”

. Bon Appétit is launching a half-million-dollar ad campaign a week from today centered on the tagline “Bite me,” reports The New York Times. “The campaign will help herald the arrival…of a new editor in chief, Adam Rapoport; the first issue under his aegis is planned for May,” writes Times‘ advertising-industry guru Stuart Elliott. Rapoport, [...]

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