In a limping economy, when downsizing or going bust are the norm, it’s uplifting to hear that a company is expanding. Grey announced today that it is adding a new global division “that will specialize in advertising for health-related products and services — not only prescription drugs and over-the-counter medications, but also anything intended to promote the health and well-being of consumers,” reports Stuart Elliott of The New York Times.
The name of the division is Grey Healthy People. “The foundation of the new division will be accounts with billings estimated at $500 million that are already handled by Grey, for health care marketers like Allergan, Bausch & Lomb, Boehringer Ingelheim, GlaxoSmithKline, Eli Lilly and Pfizer. There are more than 30 brands involved, including well-known names like Aquafresh, Botox, Cialis, Flomax, Juvederm, Preparation H, Robitussin and Tums,” writes Elliott. Full article here.
And what, you ask, might the photos for these health-oriented ads look like? Here’s what comes to our mind…
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Photo by Doug Menuez for Motrin.
Photo by Lauren Greenfield.
Photo by Jeff Lipsky.
Photo by Tom Rafalovich.
Photo by Luca Zordan for Youth Smoking Prevention/Phillip Morris USA.
Photo by Steven Lippman.
Photo by Uwe Duettmann.
Photo by Doug Menuez for Actonel.
Photo by Tom Rafalovich.
Photo by Luca Zordan.
Photo by Steven Lippman.
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Grey announces new division dedicated to health-related advertising
In a limping economy, when downsizing or going bust are the norm, it’s uplifting to hear that a company is expanding. Grey announced today that it is adding a new global division “that will specialize in advertising for health-related products and services — not only prescription drugs and over-the-counter medications, but also anything intended to promote the health and well-being of consumers,” reports Stuart Elliott of The New York Times.
The name of the division is Grey Healthy People. “The foundation of the new division will be accounts with billings estimated at $500 million that are already handled by Grey, for health care marketers like Allergan, Bausch & Lomb, Boehringer Ingelheim, GlaxoSmithKline, Eli Lilly and Pfizer. There are more than 30 brands involved, including well-known names like Aquafresh, Botox, Cialis, Flomax, Juvederm, Preparation H, Robitussin and Tums,” writes Elliott. Full article here.
And what, you ask, might the photos for these health-oriented ads look like? Here’s what comes to our mind…
.
Photo by Doug Menuez for Motrin.
Photo by Lauren Greenfield.
Photo by Jeff Lipsky.
Photo by Tom Rafalovich.
Photo by Luca Zordan for Youth Smoking Prevention/Phillip Morris USA.
Photo by Steven Lippman.
Photo by Uwe Duettmann.
Photo by Doug Menuez for Actonel.
Photo by Tom Rafalovich.
Photo by Luca Zordan.
Photo by Steven Lippman.
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