For a new campaign for the Cosmopolitan in Las Vegas, Fallon came up with a tagline that perfectly encapsulates the hotel’s swanky combination of hipness and decadence: “Just the right amount of wrong.” Then they commissioned a photographer who could visually express the campaign’s promise of an outlandishly—and stylishly—good time. Specifically, Nadav Kander, who worked with Fallon art director Christy Peacock, copywriter Leon Wilson, and art buyer Jason Hall.
Here’s a look at two images from the campaign for Cosmopolitan—which made Condé Nast Traveler’s 2011 “Hot List” for top new hotels—plus some highlights of Nadav’s advertising photography, including campaigns for Hyundai, Cruzan rum, Absolut, Orbit, Nike, Farmers insurance, and Powerade.
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Photo by Nadav Kander for the Cosmopolitan Hotel. Click to view larger.
Photo by Nadav Kander for the Cosmopolitan Hotel.
Photo by Nadav Kander for Absolut.
Photo by Nadav Kander for Farmers.
Photo by Nadav Kander for Connoisseur.
Photo by Nadav Kander for BurJuman.
Photo by Nadav Kander for Powerade.
Photo by Nadav Kander for Cruzan rum.
Photo by Nadav Kander for St John Ambulance.
Photo by Nadav Kander for Orbit.
Photo by Nadav Kander for Hyundai.
Photo by Nadav Kander for Heal's.
Photo by Nadav Kander for Nike.
Photo by Nadav Kander for Dovobet.
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See more Nadav Kander here.
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One Comments
“Just the right amount of wrong” is such a great tagline… suggestive and fun, but also still “right”.