Nadav Kander: “Just the right amount of wrong”

For a new campaign for the Cosmopolitan in Las Vegas, Fallon came up with a tagline that perfectly encapsulates the hotel’s swanky combination of hipness and decadence: “Just the right amount of wrong.” Then they commissioned a photographer who could visually express the campaign’s promise of an outlandishly—and stylishly—good time. Specifically, Nadav Kander, who worked [...]

Nadav Kander’s Orbit campaign gets us all Misty

… You’ve probably seen Nadav’s campaign for Orbit Mist chewing gum. It’s kind of hard, after all, to miss ads that alternately feature a chic woman in a black umbrella dress, a rosy-lipped guy in a shower-curtain suit, and a seraphic redhead wearing a frock made of a shaggy mop. Creativity recently spotlighted the campaign, [...]

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