Martin Sigal for Powerade

Martin Sigal shoots Powerade’s dynamic “Power of Love” campaign

agency: RDYA creative director: Ricardo Drab    

Martin Sigal shoots new Powerade campaign featuring Maxi Rodriguez of 2014 World Cup finalists Argentina

. credits agency: David executive creative director: Joaquín Cubría / Ignacio Ferioli creative director: Lulo Calió art director: Guillermo Aliaga Pueyrredón agency producers: Alejandro Falduti / Lorenzo Prati client’s production department: La Verde Pro producers: Wada Gallardo / Juan Mecca digital artist: Hernan Sanchez FOTON photo producer: Claudia Gonzalez Chiappe of Clasica Productora photographer: Martin […]

New work: Martin Sigal for Powerade

Martin Sigal, one of South America’s top photographers, recently shot a campaign for Powerade, one of his repeat clients. (See a previous Powerade campaign by Martin here.) Here’s a look, along with a mini-motion promo… . CREDITS agency: DAVID client: Coca-Cola SLBU product: Powerade executive creative directors: Joaquin Cubria and Analía Rios creative directors: Matias […]

Nadav Kander: “Just the right amount of wrong”

For a new campaign for the Cosmopolitan in Las Vegas, Fallon came up with a tagline that perfectly encapsulates the hotel’s swanky combination of hipness and decadence: “Just the right amount of wrong.” Then they commissioned a photographer who could visually express the campaign’s promise of an outlandishly—and stylishly—good time. Specifically, Nadav Kander, who worked […]

Nadav Kander’s Powerade photos power into Campaign Photo Awards

… There are people who enjoy being athletes, and then there are people who enjoying looking at athletes. The needs of both constituencies have been taken into account in Nadav Kander’s campaign for Powerade, which celebrates the magnificence of the well-toned human form. …. … The reasons to admire Nadav’s photos—like the one you see […]