Humble groceries star in new Volkswagen campaign photographed by Jason “Giblin” Hindley

In DDB London‘s new campaign for Volkswagen, everyday grocery items like milk and bread are used in juxtaposition to the vehicles themselves—well, miniature versions of them—to illustrate the tagline “Unbelievable value.” There are deals to be had, is the message, and getting one for yourself needn’t be a production.

The campaign was photographed Jason “Giblin” Hindley. Here’s a look…

.

Photo by Jason “Giblin” Hindley for Volkswagen and DDB London. Click to view larger.

Photo by Jason “Giblin” Hindley for Volkswagen and DDB London.

Photo by Jason “Giblin” Hindley for Volkswagen and DDB London.

.

Credits

Agency: DDB London
Art director/creative director: Rob Messeter
Copywriter/creative director: Mike Crowe
Art buyer: Daniel Moorey
Photographer: Jason “Giblin” Hindley
CGI: Recom Farmhouse
.

Jason “Giblin” Hindley on location.

.

.

One Trackback/Pingback

  1. […] “Giblin” Hindley and Adam & Eve DDB—who previously collaborated on Volkswagen’s “Unbelievable Value” ads—have teamed up once again, this time for a campaign about Volkswagen’s City Emergency […]

Post a Comment

Required fields are marked *
*
*

%d bloggers like this: