In DDB London‘s new campaign for Volkswagen, everyday grocery items like milk and bread are used in juxtaposition to the vehicles themselves—well, miniature versions of them—to illustrate the tagline “Unbelievable value.” There are deals to be had, is the message, and getting one for yourself needn’t be a production. The campaign was photographed Jason “Giblin” […]
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Industry news: the so-called creative exodus, Twitter’s makeover, CP+B adds 3 new creatives, critiquing agency sites, and more
. The so-called creative exodus: Is there a trend in top-tier creatives making the leap into their own agencies or other industries altogether? Ad Age suggests there is in the article “Creative Exodus in Adland: It’s Just Not ‘Fun’ Anymore.” “Since the beginning of the year, a veritable Cannes jury worth of senior creative talent […]