Art Streiber recently directed a spot for PokitDok, a new health and wellness online marketplace, and the piece has been steadily gaining views on YouTube (more than 119,000 as of this writing).
“PokitDok is a revolutionary start-up medical/social media/marketplace that allows all of us to shop for our healthcare, just like we’d shop for anything else,” Art explains. “PokitDok CEO Lisa Maki hired me to translate the often-complex world of medical treatment options to a generation of video and media-savvy consumers.
“We worked very closely with PokitDok director of marketing Lydia Genner and director of photography Adam Grossman to bring writer Kelly Beck-Byrnes‘ script to life,” he continues, “keeping it light, amusing, and relatable!”
Here’s a look at the video…
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Credits
PokitDok CEO: Lisa Maki
PokitDok director of marketing: Lydia Genner
Director: Art Streiber
Director of photography: Adam Grossman
Executive producer: Elaine Browne
Production company: Producit
Producer: Emily Roth
Production coordinator: Allison Bebout
Camera operator: Casey Goode
Sound engineer/sound mixer: Stanley Gonzales
Lighting design: Johnny Tergo
Lighting techs: Zac Hahn, Christopher Fragapane
Lighting assistants: Justin Aguire, Joseph Chavez
Writer: Kelly Beck-Byrnes
Set designer: Naomi Strauss
Wardrobe stylist: Sharon Williams
Hair/makeup artist: Adrienne Herbert
PokitDok girl: Katie Malia
Irish line dancers: Emily, Shannon, Devin
Unicyclist: David Matz
Doctor: John Cape
Receptionist: Dee Kelly Barrett
Insurance salesman: Michael Hansen
Ballerina: Rosette Laursen
Aftereffects: Digital Fusion
Shot at Smashbox Studios in Hollywood.
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