Size matters—a lot—in the new print and online campaign for the Panasonic HC-V520 camcorder photographed by Jan Steinhilber. The ads promote the camcorder’s incredible zoom function, so the images show very tiny insects and animals in juxtaposition with much larger items.
“The idea is that the zoom makes the smallest things big,” explains Jan, adding, “It was quite a challenge to shoot those small animals with enough depth of field and to make them match the bigger objects.”
Here’s a look…
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Photo by Jan Steinhilber for Panasonic.
Photo by Jan Steinhilber for Panasonic.
Photo by Jan Steinhilber for Panasonic.
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Credits
agency: Jung von Matt Alster, Hamburg, Germany
art director: Paul Carrera
art buyer: Manja Tai von Mutzenbecher
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