In many big cities, there’s been a big push to popularize the bicycle as a convenient, inexpensive, and healthy transportation alternative—think newly minted bike lanes in places better known for automobile traffic and the bike-share programs that have sprouted up both in the States and in Europe.
In England, government agency Transport for London has just launched a quirky campaign to promote cycling among its citizens. Here’s a look at the ads, which were photographed by Jason “Giblin” Hindley for M&C Saatchi. The art director was James Millers. CGI was by Smoke & Mirrors. And the copywriter was Andrew Long.