Stockland Martel

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Fulvio Bonavia started out as a graphic designer and illustrator of film posters, and this artistic sensibility has no doubt contributed to his success as an advertising and editorial photographer both in his native Italy and worldwide. His work—which has been honored by Communication Arts, PDN, the Italian Art Directors Club, and the IPA, among others—is conceptual at the very highest level, yet accessible and comprehensible to all. Luerzer’s Archive named Fulvio one of the 200 Best Ad Photographers Worldwide in 2008/2009 and chose one of his photos as the cover for its 400-page book.

In one recent series, he created apparel and accessories using, of all things, flowers. A bike helmet is made of fuzzy purple flowers. A bikini comprises many delicate little blossoms. A perfume atomizer boasts creamy white petals. The series is at once a celebration of beauty and an acknowledgment of just how ephemeral it is. We see this, too, in his landscapes, which elevate rather prosaic scenes—a soccer field, a parking lot, a suburban street corner—into fine-art explorations of color, space, and composition. (And gallerists have started to take note.)

Like his flower series, Fulvio’s book A Matter of Taste also nudges us to consider how we look at ordinary things. It’s a collection of jewelry and accessories that he composed out of edibles. “Step out in style in a pair of corn espadrilles. A tagliatelle belt makes for a delicious main course, but should always be worn al dente,” enthused one journalist in response to the unique coffee-table book, which has been written about in virtually all of the top European newspapers and magazines.

We don’t know where Fulvio gets his ideas, but we do know he always leaves us, and his clients, hungry for more.

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Selected highlights from Fulvio’s portfolios at stocklandmartel.com:

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CONCEPTUAL STILL LIFE

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PEOPLE

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CONCEPTUAL FOOD

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AUTOMOTIVE

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LANDSCAPE

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CONCEPTUAL LIFESTYLE

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