New work: Timothy Greenfield-Sanders and the geeks

“Get your geek on. Support the library.” That’s the message of a new campaign by Leo Burnett in Chicago, which has teamed up with OCLC, a nonprofit library cooperative funded by a grant from the Bill & Melinda Gates Foundation, to foster support for public libraries.

The “Geek the Library” campaign features portraits of “geeks” of all stripes, shot last spring by Timothy Greenfield-Sanders. The point of the campaign is that we’re all geeks—we’re all avid about something, and libraries are a place where we can explore our interests to our heart’s content. In Timothy’s portraits, we see people wo are very different from each other in age, background, personality, and ethnicity but who all share one vital quality: passion. I’ve posted some screenshots below; to see all of the portraits, go here.

“Patty Killackey [at Leo Burnett] was in charge and fabulous to work with,” Timothy told me in an email. “I reached out to a few of my friends to sit for the portrait campaign…including Lou Reed, Elvis Mitchell, and Brian Dennehy. We hired Donna Grossman to do the rest of the casting. Everything was shot in film, on my 8×10 view camera. Film was processed at Primary Photographic, and they also did the minimal cleanup and retouching.”

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The inimitable Lou Reed.

Elvis Mitchell, Timothy's collaborator on "The Black List" project.

Actor Brian Dennehy.


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