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PDN has just announced the complete schedule of seminars for this year’s PhotoPlus Expo, scheduled for October 28–30 at the Javits Center in New York. They’ve got lots of good stuff lined up for this year, but I’m especially looking forward to the following…
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Creating My Own Path: My Journey as a Commercial Photographer
Liz Von Hoene. Photo by Meghan McNeer.
Speaker: Liz Von Hoene, photographer
Thursday, Oct 28, 1:15 to 3:15 PM
Description: Advertising photographer Liz Von Hoene traveled down an unconventional path that eventually led to the super successful advertising career she enjoys today. Join her as she engages audience members with her work and the progression of her style over the years as it leads up to current day, where she likes to bring magic and whimsy to every shoot to create a sophistication that is stylized but not stiff. Von Hoene will also share her unique success in three diverse commercial markets, working with a range of clients that include top beauty brands to fashion advertising to a special assemblage of clients that have nothing do with fashion or beauty. Discover how to market different portfolios, where each book represents a variety of content yet all contain your signature style and approach. Von Hoene will also discuss how she sells her vision to an agency once she is invited to bid on a project and will walk the audience through a few creative “treatments” for specific jobs. She will also share her newest adventures in making “moving” pictures and ensuring that the content and style of the moving imagery matches that same nature of the print portion of a job.
Related:
• Liz Von Hoene shoots “Live Colorfully” stills and motion for Kate Spade
• Liz Von Hoene on her influences, the power of intuition, and why she won’t let the economic downturn get her down
.
The Wonderful World of Websites: Portfolios, Promotions and Solutions
Speakers: Andria Castellano, senior agency producer, Badger & Partners; Francesca Messina, senior art director, McGraw-Hill; Louisa Curtis, creative consultant/moderator, Chatterbox Enterprises; Michael Kaminski, vp/director of production, JUICE Pharma Worldwide; Moya McAllister, director of photography, Story Worldwide.
Friday, Oct 29 1:15 to 3:15 PM
Description: Whether you shoot advertising, editorial, fine art or weddings, your Web site is one of your most important tools for showcasing your work and visual brand. If it’s annoying or difficult to navigate, potential clients will move on to the next.
This panel of advertising and editorial photo buyers will give valuable insights and discuss what makes a successful Web site to help refine your brand, streamline your promotions and take your Internet presence to a higher level. They will share their self-promotional do’s and don’ts and weigh in on new and buzz worthy ways to “sell” yourself through social networks.
The discussion will culminate with a “live critique” using willing audience member Web sites—this is your chance to get candid, constructive feedback on your own site! Handouts will be provided.
.
The Documentary Hybrid in Photography + Filmmaking
Lauren Greenfield. Photo by Christopher Morris/VII.
Speaker: Lauren Greenfield, photographer and filmmaker
Thursday, Oct 28, 3:45 to 5:45 PM
Description: As the future of print remains in question and the online presence of magazines and newspapers becomes more important, photographers need to consider how to harness new media, video and audio to enhance their photographic work and creative vision. Lauren Greenfield will lecture about her long-term documentary projects and her progression into film for creative impact and educational reach. In that context, she will show her evolution as a documentarian working within the varied platforms of documentary filmmaking, commercial directing, and multimedia producing, as well as the traditional but diversified outlets of magazines, books and museums. Greenfield will discuss the making of her commercials, documentary films and multimedia work; the relationship between her films (THIN and Kids + Money) and her photography, as well as how video and multimedia can deepen the narrative and provide access to a wider audience and a broader spectrum of commercial clients. She will also discuss the synergy of video and still cameras and the technical crossover possible with both. A presentation of Greenfield’s work in film, photography and multimedia will be followed by a Q&A.
Related:
• Lauren Greenfield on shooting spring fashion for New York magazine
• Lauren Greenfield to direct and coproduce a documentary portrait of a former beauty queen and her wealthy family against the backdrop of the financial crisis.
.
INSTITUTE Presents: New Directions in Storytelling
Speakers: Elisabeth Biondi, visuals editor, The New Yorker; Gillian Laub; James Longley;
Lauren Greenfield, photographer and filmmaker
Friday, Oct 29, 3:45 to 5:45 PM
Description: Visual artists are increasingly telling their stories on multiple platforms, simultaneously tapping into the power of the books, exhibitions, documentary films, and mobile/web multimedia. In this brave new world that we all live in, how is this approach sustainable, practical and able to be successfully monetized? The esteemed panel “New Directions in Storytelling” will endeavor to explore how visual artists are adapting to these rapid changes in media platforms and distribution. Elisabeth Biondi, visuals editor at The New Yorker, will moderate this discussion and attempt to uncover the how’s and why’s of the disparate approaches employed by the four visual artists on the panel. Each participating artist will present samples of ongoing or completed projects, and will answer questions about how and why they produce these projects.
.
The Big Picture: Editorial Photography Behind the Scenes
Art Streiber. Photo by Kim Watson.
Speaker: Art Streiber, photographer
Friday, Oct 29, 8:45 to 11:45 AM
Description: Join Art Streiber as he pulls back the curtain on his published images and discusses every facet of editorial production: getting the assignment; negotiating your way through the creative process; hammering out the details of pre-production; on-set digital practices and the online editing process; the people skills needed to deal with the crew and the talent; and the importance of custom printing, color correction and post-production to get the final look you want with digital delivery. Finished images will be shown, as published in Time, Entertainment Weekly and Vanity Fair, and behind-the-scenes photos will reveal how the shoots came together.
Related:
• Stockland Martel welcomes Art Streiber
• Interview: Art Streiber on community building (from the Smashbox blog yello!)
.
How to Get Work From Ad Agencies
Speakers: David Monaco, Monaco Reps; Debra Weiss, creative consultant; Michelle Chant, art buyer, Wieden+Kennedy New York; Michele Raso
Thursday, Oct 28, 8:45 to 11:45 AM
Description: any changes have taken place in the ad industry with many more to come. Slashed budgets, more competition and fewer jobs—what’s a photographer to do? Join us for a roundtable discussion with an art buyer, creative director and an agent and hear directly from the experts about what is needed to make it as an advertising photographer today. Gain insight into what it takes to get their attention, how they choose the photographers they work with and how to build lasting, beneficial relationships. You’ll hear their honest and frank perspectives on how you can succeed in this rapidly changing and increasingly impersonal business. This seminar is a must for photographers looking to increase their chance of getting work from ad agencies.
.
10 Things You Should Know About Magazine Publishing Today
Speakers: Greg Hano; Lisa Kereszi, photographer; Michelle Dunn Marsh, copublisher, Aperture magazine; Sasha Lecca; Whitney Johnson, picture editor, The New Yorker
Thursday, Oct 28, 3:45 to 5:45 PM
Description: Editors and publishers from a range of publications will discuss the opportunities and challenges in the rapidly evolving magazine industry from both the creative and financial perspective. With many magazines exploring print, online, app and tablet editions, how do photographers benefit creatively and financially? How does a photographer leverage visibility within a magazine to support other career goals? How do different magazines make choices about what photographers they hire or publish? How is the current economy affecting the business decisions magazines are making? Learn how the print and virtual space of the magazine impacts fine-art and commercial opportunities in photography.
.
Vincent Laforet.
Platform Building: Using Online Video Sharing to Attract an Audience, Establish Creativity and Network
Speakers: Blake Whiteman, director of community and product, Vimeo; Philip Bloom; Ryan Koo; Vincent Laforet, photographer and filmmaker
Saturday, Oct 30, 1:15 to 3:15 PM
Description: This panel of key luminary photographers will discuss shooting HD Video on a Digital SLR; the importance of online video sharing as the photographer’s new business card; how to build following; network with peers; get discovered by potential clients; while learning and sharing technological information. Blake Whitman will moderate photographers Vincent Laforet, Phillip Bloom and Ryan Koo. These luminary photographers will talk about how photographers of all levels use online video sharing Web sites to develop a network of peers, potential clients, and a passionate following. They will explain how artists collaborate and learn from one another online; how they hire and get hired for work; how they develop a loyal fan base for their art; and how all of these achievements help establish credibility. They will each show specific examples of successful work.
.
Cinematography with a DSLR
Speaker: Vincent Laforet, photographer and filmmaker
Thursday, Oct 28, 8:45 to 11:45 AM
Description: In this three-hour seminar, Vincent Laforet will outline some of the most common challenges still photographers are likely to face as they make their transition into cinematography. This presentation will focus mostly on using the new breed of digital SLRs to capture video, and the technical advantages and hurdles they present when compared to other devices such as the RED camera and other traditional camcorders. In addition, during a live shoot segment with the participation of a few lucky attendees, Laforet will demonstrate many of the DSLR accessories available to achieve professional results on larger productions. The post process workflow, including video conversion, basic editing and grading will also be demonstrated.
.
PDN’s 30: Strategies for the Young Working Photographer
The cover of the 2010 PDN's 30 issue.
Speakers: Cristina Mittermeier, photographer and president, International League of Conservation Photographers; Elizabeth Weinberg; Holly Hughes, editor, Photo District News; Nick Onken; Wayne Lawrence; Celeste Holt-Waters, integrated art producer, McCann-Erickson
Saturday, Oct 30, 1:15 to 3:15 PM
Description: panel of photographers featured in the 2010 “PDN’s 30” issue, which highlights top new talent, will offer their perspectives on getting started in the photography industry. Each panelist will give you specifics on how they got to where they are today, including how they got their first jobs and structured (and more importantly paid for) their first promotional efforts. They will discuss what they learned in school, what they wish they’d been taught and will share career advice you won’t hear anywhere else. This seminar is a must for any young photographer beginning his or her career.
Related:
• PDN’s 30 2010 Gallery
.
For the complete seminar schedule, go here. And for more on PhotoPlus Expo, visit photoplusexpo.com.
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PhotoPlus seminars we’re looking forward to
.
PDN has just announced the complete schedule of seminars for this year’s PhotoPlus Expo, scheduled for October 28–30 at the Javits Center in New York. They’ve got lots of good stuff lined up for this year, but I’m especially looking forward to the following…
.
Creating My Own Path: My Journey as a Commercial Photographer
Liz Von Hoene. Photo by Meghan McNeer.
Speaker: Liz Von Hoene, photographer
Thursday, Oct 28, 1:15 to 3:15 PM
Description: Advertising photographer Liz Von Hoene traveled down an unconventional path that eventually led to the super successful advertising career she enjoys today. Join her as she engages audience members with her work and the progression of her style over the years as it leads up to current day, where she likes to bring magic and whimsy to every shoot to create a sophistication that is stylized but not stiff. Von Hoene will also share her unique success in three diverse commercial markets, working with a range of clients that include top beauty brands to fashion advertising to a special assemblage of clients that have nothing do with fashion or beauty. Discover how to market different portfolios, where each book represents a variety of content yet all contain your signature style and approach. Von Hoene will also discuss how she sells her vision to an agency once she is invited to bid on a project and will walk the audience through a few creative “treatments” for specific jobs. She will also share her newest adventures in making “moving” pictures and ensuring that the content and style of the moving imagery matches that same nature of the print portion of a job.
Related:
• Liz Von Hoene shoots “Live Colorfully” stills and motion for Kate Spade
• Liz Von Hoene on her influences, the power of intuition, and why she won’t let the economic downturn get her down
.
The Wonderful World of Websites: Portfolios, Promotions and Solutions
Speakers: Andria Castellano, senior agency producer, Badger & Partners; Francesca Messina, senior art director, McGraw-Hill; Louisa Curtis, creative consultant/moderator, Chatterbox Enterprises; Michael Kaminski, vp/director of production, JUICE Pharma Worldwide; Moya McAllister, director of photography, Story Worldwide.
Friday, Oct 29 1:15 to 3:15 PM
Description: Whether you shoot advertising, editorial, fine art or weddings, your Web site is one of your most important tools for showcasing your work and visual brand. If it’s annoying or difficult to navigate, potential clients will move on to the next.
This panel of advertising and editorial photo buyers will give valuable insights and discuss what makes a successful Web site to help refine your brand, streamline your promotions and take your Internet presence to a higher level. They will share their self-promotional do’s and don’ts and weigh in on new and buzz worthy ways to “sell” yourself through social networks.
The discussion will culminate with a “live critique” using willing audience member Web sites—this is your chance to get candid, constructive feedback on your own site! Handouts will be provided.
.
The Documentary Hybrid in Photography + Filmmaking
Lauren Greenfield. Photo by Christopher Morris/VII.
Speaker: Lauren Greenfield, photographer and filmmaker
Thursday, Oct 28, 3:45 to 5:45 PM
Description: As the future of print remains in question and the online presence of magazines and newspapers becomes more important, photographers need to consider how to harness new media, video and audio to enhance their photographic work and creative vision. Lauren Greenfield will lecture about her long-term documentary projects and her progression into film for creative impact and educational reach. In that context, she will show her evolution as a documentarian working within the varied platforms of documentary filmmaking, commercial directing, and multimedia producing, as well as the traditional but diversified outlets of magazines, books and museums. Greenfield will discuss the making of her commercials, documentary films and multimedia work; the relationship between her films (THIN and Kids + Money) and her photography, as well as how video and multimedia can deepen the narrative and provide access to a wider audience and a broader spectrum of commercial clients. She will also discuss the synergy of video and still cameras and the technical crossover possible with both. A presentation of Greenfield’s work in film, photography and multimedia will be followed by a Q&A.
Related:
• Lauren Greenfield on shooting spring fashion for New York magazine
• Lauren Greenfield to direct and coproduce a documentary portrait of a former beauty queen and her wealthy family against the backdrop of the financial crisis.
.
INSTITUTE Presents: New Directions in Storytelling
Speakers: Elisabeth Biondi, visuals editor, The New Yorker; Gillian Laub; James Longley;
Lauren Greenfield, photographer and filmmaker
Friday, Oct 29, 3:45 to 5:45 PM
Description: Visual artists are increasingly telling their stories on multiple platforms, simultaneously tapping into the power of the books, exhibitions, documentary films, and mobile/web multimedia. In this brave new world that we all live in, how is this approach sustainable, practical and able to be successfully monetized? The esteemed panel “New Directions in Storytelling” will endeavor to explore how visual artists are adapting to these rapid changes in media platforms and distribution. Elisabeth Biondi, visuals editor at The New Yorker, will moderate this discussion and attempt to uncover the how’s and why’s of the disparate approaches employed by the four visual artists on the panel. Each participating artist will present samples of ongoing or completed projects, and will answer questions about how and why they produce these projects.
.
The Big Picture: Editorial Photography Behind the Scenes
Art Streiber. Photo by Kim Watson.
Speaker: Art Streiber, photographer
Friday, Oct 29, 8:45 to 11:45 AM
Description: Join Art Streiber as he pulls back the curtain on his published images and discusses every facet of editorial production: getting the assignment; negotiating your way through the creative process; hammering out the details of pre-production; on-set digital practices and the online editing process; the people skills needed to deal with the crew and the talent; and the importance of custom printing, color correction and post-production to get the final look you want with digital delivery. Finished images will be shown, as published in Time, Entertainment Weekly and Vanity Fair, and behind-the-scenes photos will reveal how the shoots came together.
Related:
• Stockland Martel welcomes Art Streiber
• Interview: Art Streiber on community building (from the Smashbox blog yello!)
.
How to Get Work From Ad Agencies
Speakers: David Monaco, Monaco Reps; Debra Weiss, creative consultant; Michelle Chant, art buyer, Wieden+Kennedy New York; Michele Raso
Thursday, Oct 28, 8:45 to 11:45 AM
Description: any changes have taken place in the ad industry with many more to come. Slashed budgets, more competition and fewer jobs—what’s a photographer to do? Join us for a roundtable discussion with an art buyer, creative director and an agent and hear directly from the experts about what is needed to make it as an advertising photographer today. Gain insight into what it takes to get their attention, how they choose the photographers they work with and how to build lasting, beneficial relationships. You’ll hear their honest and frank perspectives on how you can succeed in this rapidly changing and increasingly impersonal business. This seminar is a must for photographers looking to increase their chance of getting work from ad agencies.
.
10 Things You Should Know About Magazine Publishing Today
Speakers: Greg Hano; Lisa Kereszi, photographer; Michelle Dunn Marsh, copublisher, Aperture magazine; Sasha Lecca; Whitney Johnson, picture editor, The New Yorker
Thursday, Oct 28, 3:45 to 5:45 PM
Description: Editors and publishers from a range of publications will discuss the opportunities and challenges in the rapidly evolving magazine industry from both the creative and financial perspective. With many magazines exploring print, online, app and tablet editions, how do photographers benefit creatively and financially? How does a photographer leverage visibility within a magazine to support other career goals? How do different magazines make choices about what photographers they hire or publish? How is the current economy affecting the business decisions magazines are making? Learn how the print and virtual space of the magazine impacts fine-art and commercial opportunities in photography.
.
Vincent Laforet.
Platform Building: Using Online Video Sharing to Attract an Audience, Establish Creativity and Network
Speakers: Blake Whiteman, director of community and product, Vimeo; Philip Bloom; Ryan Koo; Vincent Laforet, photographer and filmmaker
Saturday, Oct 30, 1:15 to 3:15 PM
Description: This panel of key luminary photographers will discuss shooting HD Video on a Digital SLR; the importance of online video sharing as the photographer’s new business card; how to build following; network with peers; get discovered by potential clients; while learning and sharing technological information. Blake Whitman will moderate photographers Vincent Laforet, Phillip Bloom and Ryan Koo. These luminary photographers will talk about how photographers of all levels use online video sharing Web sites to develop a network of peers, potential clients, and a passionate following. They will explain how artists collaborate and learn from one another online; how they hire and get hired for work; how they develop a loyal fan base for their art; and how all of these achievements help establish credibility. They will each show specific examples of successful work.
.
Cinematography with a DSLR
Speaker: Vincent Laforet, photographer and filmmaker
Thursday, Oct 28, 8:45 to 11:45 AM
Description: In this three-hour seminar, Vincent Laforet will outline some of the most common challenges still photographers are likely to face as they make their transition into cinematography. This presentation will focus mostly on using the new breed of digital SLRs to capture video, and the technical advantages and hurdles they present when compared to other devices such as the RED camera and other traditional camcorders. In addition, during a live shoot segment with the participation of a few lucky attendees, Laforet will demonstrate many of the DSLR accessories available to achieve professional results on larger productions. The post process workflow, including video conversion, basic editing and grading will also be demonstrated.
.
PDN’s 30: Strategies for the Young Working Photographer
The cover of the 2010 PDN's 30 issue.
Speakers: Cristina Mittermeier, photographer and president, International League of Conservation Photographers; Elizabeth Weinberg; Holly Hughes, editor, Photo District News; Nick Onken; Wayne Lawrence; Celeste Holt-Waters, integrated art producer, McCann-Erickson
Saturday, Oct 30, 1:15 to 3:15 PM
Description: panel of photographers featured in the 2010 “PDN’s 30” issue, which highlights top new talent, will offer their perspectives on getting started in the photography industry. Each panelist will give you specifics on how they got to where they are today, including how they got their first jobs and structured (and more importantly paid for) their first promotional efforts. They will discuss what they learned in school, what they wish they’d been taught and will share career advice you won’t hear anywhere else. This seminar is a must for any young photographer beginning his or her career.
Related:
• PDN’s 30 2010 Gallery
.
For the complete seminar schedule, go here. And for more on PhotoPlus Expo, visit photoplusexpo.com.
.
.
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