Ranking the world’s ad agencies

Directory—a Britain-based quarterly showcase of direct marketing that highlights “outstanding creative across all media, including mail, online, ambient and integrated”—has just posted its ranking of the top ad agencies in the world. The rankings “are compiled from some 6,000 awards won by 4,048 campaigns on behalf of 2,461 clients by 1,302 agencies rewarding the efforts of 272 Chief Creative Officers, 690 Executive Creative Directors, 2,373 copywriters and 2,472 art directors.”

“Though there are many new media categories – with Mobile and Branded Content set to be separate categories in 2012 at more awards shows than just Cannes – the single most popular category remains Press,” reports Directory. “And in 2011 the most awarded piece of work in the world was a print, ‘Heaven and Hell’ for Samsung.”

Here’s a look at the top 10 agencies in the world, according to the Directory Big Won Creative Rankings 2011.

For the complete list, click here.

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1. BBDO New York

2. AlmapBBDO, Sao Paulo

3. Y&R Dubai

4. Jung Von Matt Hamburg

5. Colenso BBDO, Auckland

6. Abbott Mead Vickers BBDO, London

7 (a tie). Forsman & Bodenfors, Gothenburg and Ogilvy Frankfurt

9. Serviceplan Munich

10. Clemenger BBDO Melbourne

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