The luxury hotels that will make up the Baha Mar resort and casino, set amid the white-sand beaches of Nassau, the Bahamas, won’t be completed till 2014, but the branding process—key to building buzz for the project—has already begun. In fact, SK+G, a Las Vegas–based advertising and marketing agency specializing in working with the hospitality industry’s “titans of leisure”—recently commissioned Steven Lippman to shoot a big print campaign and direct a spot to promote Baha Mar.
The resort will comprise hotels by Grand Hyatt, Mondrian, Casino Resort, Sheraton, Nicklaus, and Rosewood, so the photos had to work for each of those specific brands but also support the Baha Mar brand. Here’s a look at the campaign and the commercial Steven directed—plus a behind-the-scenes slideshow of him and the crew at work and play. If only every workday could be a beach day…
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Photo by Steven Lippman for Baha Mar.
Photo by Steven Lippman for Baha Mar.
Photo by Steven Lippman for Baha Mar.
Photo by Steven Lippman for Baha Mar.
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Credits
Client: Baha Mar
Photographer/director: Steven Lippman
Agency: SK+G, Las Vegas
Creative director: Ray Johnson
Art buyer: Tory Kooyman
Production: 3 Star Productions
Executive producer: Jill Roy
Production coordinator: Barbie Duarte
Local producer: Fina Johnson
Local coordinator: Cathryn Evens
Wardrobe stylist: Haley Atkins
Wardrobe assistant: Andrea Morrisette
Makeup artist: Geoffrey Rodriquez
Hair: David Cox
Prop stylist: David Ross
Prop assistant: Colyn Rolle
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Photo by Steven Lippman for Baha Mar.
Photo by Steven Lippman for Baha Mar.
Photo by Steven Lippman for Baha Mar.
Photo by Steven Lippman for Baha Mar.
Photo by Steven Lippman for Baha Mar.
Photo by Steven Lippman for Baha Mar.
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Behind the scenes…
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