Matthew Rolston photographs supermodel Chanel Iman for Amazon.com’s “Smart Is Beautiful” fall fashion campaign

Supermodel Chanel Iman stars in Amazon’s new fall fashion campaign, the latest installment in the Amazon.com/Fashion “Smart Is Beautiful” series of ads. The campaign was shot at Milk Studios in Los Angeles by fashion and celebrity photographer Matthew Rolston, who also photographed the Amazon.com/Fashion spring campaign (view the ads, plus behind-the-scenes footage, here).

“The looks are classic, iconic, timeless, and smart,” Dennis Leggett, Amazon Fashion creative director, told Elle magazine. “We wanted to feature ladylike dresses that represents the season.”

In one of the ads, Iman wears a dress by Vivienne Westwood and in another, a blue one by Tracy Reese—bringing to mind First Lady Michelle Obama, who wore a Tracy Reese dress for her rousing address to the Democratic National Convention last night. The hairstylist for the ads was Robert Vetica, and makeup was by Collier Strong.

Here’s a look at the campaign, which will be appearing in Vogue, InStyle, Lucky, Glamour, Marie Claire, and Women’s Wear Daily and is on view at amazon.com…

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Photo by Matthew Rolston, featuring a dress by Tracy Reese, the designer who created the dress First Lady Michelle Obama wore to the Democratic National Convention last night. This ad is appearing in the September issue of Glamour.

Photo by Matthew Rolston, as seen in the September issue of Vogue. Dress is by Vivienne Westwood.

Photo by Matthew Rolston. Jacket by McGinn and denim by DL1961.

Photo by Matthew Rolston, as seen in InStyle. Dress and jacket by McGinn.

Photo by Matthew Rolston. Jacket, top, and pants by Rebecca Minkoff.

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