Recently, the Martin Agency commissioned Nadav Kander to photograph a campaign titled “What if?” for Morgan Stanley‘s wealth-management business.
The brief for the ads—which began running this week in The Wall Street Journal—was to combine “portraiture and images of industry, business, and philanthropy,” explains Creativity, which is featuring the campaign at its website. “The ads…are also intended to communicate…that the U.S. wealth management business, Morgan Stanley Smith Barney, has been renamed Morgan Stanley Wealth Management.”
Here’s a selection of ads from the campaign, which was also spotlighted at the website Ads of the World…
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Photo by Nadav Kander for Morgan Stanley and the Martin Agency.
Photo by Nadav Kander for Morgan Stanley and the Martin Agency.
Photo by Nadav Kander for Morgan Stanley and the Martin Agency.
Photo by Nadav Kander for Morgan Stanley and the Martin Agency.
Photo by Nadav Kander for Morgan Stanley and the Martin Agency.
Photo by Nadav Kander for Morgan Stanley and the Martin Agency.
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Credits
Agency: The Martin Agency, USA
Executive creative director: Joe Alexander
Creative director: Alon Shoval
Senior copywriter: Neel Williams
Associate creative director/art director: D’Arcy O’Neill
Associate creative director/copywriter: Rex McCubbin
Associate creative director/designer: Lionel Bui
Project manager: Rebecca Gricus
Senior print producer: Paul Martin
Senior art producer: Anya Mills
Photographer: Nadav Kander
Postproduction company: Artjail
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