John Offenbach for Red Hat

John Offenbach - Red Hat

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Red Hat, a leading provider of Linux and open-source technology, recently commissioned John Offenbach to shoot a campaign promoting their enterprise IT software. The concept was for two businesspeople to be seen meeting in a conference room whose walls were emblazoned with Red Hat messages.

“When I saw the layouts, the first thing I thought was that [the slogans on the wall] should be done for real,” says John. “And that was possible, except that the agency needed to translate it into different languages.

“In the end,” he continues, “we shot in a white room with a white table and floor! Not too many black offices exist, and a set was out of the question. The big deal for me was to mimic the light on the models as if they were in a dark room, totally different to the reality of them being in a white box.”

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