New work by Victoria Granof: “The Birthday Party” for Cherry Bombe’s “Baked Issue”

For the gorgeous new issue of Cherry Bombe—themed “The Baked Issue”—food stylist Victoria Granof and photographer Sarah Anne Ward collaborated on a cover story celebrating 50 years of the Easy-Bake Oven. “The Birthday Party” sprang from an idea proposed by Victoria, who had recently come across the Easy-Bake Oven from her childhood. Vintage toy though it may be, the oven still works—Victoria used it to bake the cakes you see in these photos.

Here’s a look at the story, which PDN featured at its Photo of the Day website.

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Victoria Granof_Cherry Bombe opener

Food styling by Victoria Granof. Photo by Sarah Anne Ward. Prop styling and set design by Angharad Bailey.

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Food styling by Victoria Granof. Photo by Sarah Anne Ward. Prop styling and set design by Angharad Bailey.

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Food styling by Victoria Granof. Photo by Sarah Anne Ward. Prop styling and set design by Angharad Bailey.

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Food styling by Victoria Granof. Photo by Sarah Anne Ward. Prop styling and set design by Angharad Bailey.

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Excerpt from “The Birthday Party”:

The Easy-Bake Oven in these pictures belongs to superstar food stylist Victoria Granof and is an original model from the early 1970s, the ones that “cooked” with two 100-watt light bulbs. “It was actually a hand-me-down from an older cousin, but I gave it more of a workout than she ever did,” says Granof.

“In a spurt of ‘Clear your life, Clear your aura,’ or some such thing, I cleaned out my storage unit last winter and found the oven, complete with 24 of the original boxes of cake/cookie mix,” she continues. “Part of the cleanse means you throw things out and while I was willing to toss the oven, I wanted to pay homage to it in print first.” Which is how this photo essay was born. The cakes were baked in the actual oven, but with conventional cake mixes. Granof tried using the original ones, but they were way past their expiration dates.

Her inspiration? “It came in/as a flash, almost fully orbed, as a tea party by/for a ‘special’ child—one who would have grown up as a bit of an oddball and into a conceptual artist. In the strangest way possible, I got to sort of go back and experience being an oddball 9 year old, making cakes in my little tin oven, but with the validation of the artist I would grow into.”

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  1. […] abstract appeal; and the Cherry Bombe feature, which was the cover story for the magazine’s “Baked Issue,” was inspired by Victoria’s concept of a tea party for a precociously artistic child. […]

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