Jim Fiscus takes readers behind the scenes of his “Penny Dreadful” key art and publicity images

AtEdge recently interviewed Jim Fiscus about his work for the Showtime series Penny Dreadful—Jim shot key art and publicity for the dark psychological thriller. The campaign was plastered all over New York City ahead of the show’s debut last month, including all throughout Grand Central Terminal.

Jim has shot key art for a wide range of series, from Louie for FX to Treme for HBO, Duck Dynasty for A&E, and Episodes for Showtime. How, AtEdge asks him, does he distill the essence of these shows into powerful photographs?

“I read the scripts, watch the shows, and then write ten words onto a blank sheet of paper,” Jim explains. “From there, my goal is to make a photograph that illustrates those words. This allows it to become a conceptual image rather than a literal photograph of people. Once those clues have been established, I make visual triangles to draw the observer’s eyes around the frame.”

Read more in “Dreadfully Delightful: A Conversation With Jim Fiscus.”

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Jim Fiscus surrounded by his “Penny Dreadful” images in Grand Central Terminal. Photo courtesy AtEdge.

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