Lauren Greenfield’s #likeagirl short film for Always notches more than 70 million YouTube views, gets shortlisted for eight Clio awards

Lauren Greenfield truly tapped into the zeitgeist with #likeagirl, the thought-provoking short film she directed for Always and Leo Burnett. Since launching on YouTube on June 26, the spot—which explores the demeaning implications of being told you’re doing something “like a girl”—has been watched more than 70 million times worldwide and more than 47 million in the U.S. alone.

The power of #likeagirl has not been lost on the advertising industry. The commercial has been shortlisted for no fewer than eight Clio awards, advertising’s international arbiter of top-shelf work, in the categories of film/short film, engagement/other, branded entertainment & content, direct/digital/social, content & contact, direct/film, and digital/social media.

The winners will be announced at a ceremony hosted by Whoopi Goldberg October 1 in New York City.

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