Jason Hindley’s campaign for Nuffield Health’s gyms celebrates the #smallvictories

Jason Hindley recently shot a campaign for Nuffield Health, the U.K.’s largest health charity, promoting its fitness facilities. The images, which reflect Jason’s unmistakable subtle humor, picture trophies that reward the modest but encouraging gains newbies can make at the gym…

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Jason Hindley_Nuffield pepper

Photo by Jason Hindley.

Jason Hindley_Nuffield spin

Photo by Jason Hindley.

Jason Hindley_Nuffield toes

Photo by Jason Hindley.

Jason Hindley_Nuffield water bottle

Photo by Jason Hindley.

Jason Hindley_Nuffield group

Photo by Jason Hindley.

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credits

agency: Now
art director: Clinton Harding
copywriter: Juliet Kent
prop stylist: Keiko Hindley
model maker: Ben Millar

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