A clever concept and and Jason Hindley‘s sly sense of humor come together perfectly in these new ads for Novotel hotels, shot on location in London, Florida, Georgia, and a town called Slough, about 20 miles outside London. “The campaign rolled out in France on 12,000 outdoor billboards and on more than 800 digital screens in train stations and airports,” explains Keiko Hindley. “It will launch in the rest of Europe throughout 2015.
See behind-the-scenes photos at Jason’s blog.
Photo by Jason Hindley for Novotel.
Photo by Jason Hindley for Novotel.
Photo by Jason Hindley for Novotel.
Photo by Jason Hindley for Novotel.
Photo by Jason Hindley for Novotel.
Photo by Jason Hindley for Novotel.
Photo by Jason Hindley for Novotel.
Photo by Jason Hindley for Novotel.
credits
agency: TBWA Paris
creative director: Jean François Goize
art director: Céline Laffray
copywriter: Jean Denis Pallain
CGI: Antoine Magnien
