In this McDonald’s campaign for the French market, shot by Jason Hindley, the alternatives to the Golden Arches are sadly lacking

TBWA\Paris recently tapped Jason Hindley for a McDonald’s campaign illustrating the underwhelming food and drink options of the everyday person, with copy reminding viewers that there’s a far more appealing alternative nearby at the Golden Arches. The campaign is being featured in the new issue of Luerzer’s Archive, which will be distributed to attendees of the big Cannes Lions International Festival of Creativity this month.

Jason Hindley_McDonald's_coffee machine

Photo by Jason Hindley for McDonald’s.

Jason Hindley_McDonald's_fridge

Photo by Jason Hindley for McDonald’s.

Jason Hindley_McDonald's_microwave

Photo by Jason Hindley for McDonald’s.

 

credits

agency: TBWA\Paris
creative director: Jean-Francois Goize
art directors: Ingrid Varetz and Damien Blanquart
copywriters: Fabien Duval and Romain Dule
art buyer: Isabelle Jaubert

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