“Stella Artois wanted to do something nice, so we came up with the idea of Buy a Lady a Drink,” explain Thom Whitaker and Danielle Noël, a senior creative team at Wieden+Kennedy London, of this campaign promoting clean drinking water in India, Ethiopia, and Honduras.
“Women around the world spend over 200 million hours a day collecting water for their families, and we wanted to help give them this time back by providing them with local access to clean drinking water,” note the pair, who created limited-edition drinking glasses inspired by designs from the three countries. Profits from each glass go toward providing a woman in each of the three countries with clean drinking water for five years.
For the campaign’s accompanying portraits, they commissioned Nadav Kander. “We wanted to go against the usual charity-style photography and instead make the women look proud, strong and beautiful,” say Thom and Danielle.
Read more about the campaign, which launched this past January, here: thomanddanielle.com/stella-artois-buy-a-lady-a-drink.
Photo by Nadav Kander for Stella Artois.
Photo by Nadav Kander for Stella Artois.
Photo by Nadav Kander for Stella Artois.
