Variety‘s November 1 cover story looks at the ways in which Viacom is leveraging the skills of data scientists to help marketers increase the value of their ad buys. As the magazine notes of the conglomerate, whose cable networks have been home to stars ranging from Jon Stewart to Johnny Knoxville, the talent of this new breed of innovators “is more science than art.” Variety commissioned Tobias Hutzler to photograph Viacom CEO Philippe Dauman for the cover, as well as data chief Kern Schireson and head of sales Jeff Lucas.
Viacom CEO Philippe Dauman. Photo by Tobias Hutzler for Variety, November 1, 2015, issue.
Viacom data chief Kern Schireson and head of sales Jeff Lucas. Photo by Tobias Hutzler for Variety.
Photo by Tobias Hutzler for Variety.
The magazine’s table of contents. Photo by Tobias Hutzler for Variety.
credits
light projection: Alexander Allaux
illustration: Elias Stein
