Nadav Kander photographs powerful suicide-prevention campaign

MullenLowe commissioned Nadav Kander for a campaign that elegantly but powerfully illuminates the mission of Samaritans, a U.K. suicide-prevention charity. The ads, sponsored by Network Rail and set to run for two years in railway stations England, Scotland, and Wales, have attracted a great deal of press both here and abroad.

“The stunning OOH campaign features a series of unique and anonymous portraits of people facing away from camera, shot by world-famous portrait photographer Nadav Kander,” writes Little Black Book Online. “Each execution contains hidden messages where people claiming to be fine reveal that they’re not OK at all.” Scroll down for links to additional articles.

 

NK09445

Photo by Nadav Kander for Samaritans.

NK09446

Photo by Nadav Kander for Samaritans.

Nadav Kander_Samaritans 3

Photo by Nadav Kander for Samaritans.

NK09447

Photo by Nadav Kander for Samaritans.

Nadav Kander_Samaritans 5

Photo by Nadav Kander for Samaritans.

NK09448

Photo by Nadav Kander for Samaritans.

 

selected press

“Nadav Kander shoots simple but powerful new Samaritans campaign,” CreativeReview

“Samaritans begins to reposition as the ‘expert listeners’ with campaign to tackle suicide,” The Drum

“Nadav Kander Photographed Faceless Portraits for These Powerful Suicide Prevention Ads,” Adweek

 

Post a Comment

Required fields are marked *
*
*

%d bloggers like this: