Photographer/creative director Matthew Rolston and sbe hotel group join forces for new boutique hotel The Redbury New York

The hip NoMad district of Manhattan just got a new infusion of style, thanks to photographer and creative director Matthew Rolston and award-winning lifestyle hospitality company sbe. Their latest collaboration, The Redbury New York, made its highly anticipated debut in NoMad this month, marking a complete reimagining of the historic Martha Washington Hotel, a landmark building dating to 1903 whose original incarnation was the first U.S. hotel exclusively for women.


Exterior, the Redbury New York, located at 29 E. 29th St. in the former Martha Washington Hotel, a landmarked building.


As with Rolston and sbe’s previous hotel projects—The Redbury Hollywood and The Redbury South Beach—The Redbury New York reflects the culture of the American pop and rock music scenes, featuring vintage photography and artwork chosen by Rolston, as well as colorful, bohemian-inspired design accents. The hotel’s location, adjacent to Tin Pan Alley—where the American music industry flourished during the first decades of the 20th century—provided Rolston with a vast source of cultural references from which to draw. His design inspiration captures the bold colors and vibrant music culture of Tin Pan Alley, utilizing period music imagery, gramophones, historic photography of New York City in the early- to mid-20th century, late ’60s counterculture patterns and motifs (such as paisley wallpapers and oriental rugs), and many more atmospheric touches throughout the property.


Redbury New York_candles

Interior detail, the Redbury New York, lobby area.


“I was inspired by the rich cultural history that this area of New York represents,” Rolston explained. “Guests will step into a design filled with visual eclecticism, the feeling of soulful American pop music, and a warm and welcoming ambience.

“Even though my work is extremely diverse,” he continued, “the unifying factors in my hospitality projects have always been a strong sense of place and a special feeling of romance. I want guests to feel both stimulated and relaxed at the same time. That’s something we all crave, especially residents of and visitors to New York.”


Redbury New York_guest room

The Redbury New York, guest room.


For the project, which is the largest of the three Redbury properties, Rolston partnered with the design team behind The Redbury Hollywood and The Redbury South Beach, working closely with Dakota Development and Avenue Interior Design to bring the New York location to life. The first design phase, which was completed this spring, comprises 256 guest rooms, creative meeting spaces featuring Juliet balconies and extravagant windows, relaxation areas, Ciel Spa bath amenities, Wi-Fi, and in-room dining from buzzy on-site restaurant Marta, hosted by Danny Meyer’s Union Square Hospitality Group. The final phase of the project is slated for completion this summer.


The Redbury New York, guest room detail.

The Redbury New York, guest room detail.


“Since we conceived the Redbury brand, Matthew Rolston and I have worked closely together to craft a sensory and immersive experience, allowing guests to feel at home in a theatrical and expressive environment,” noted sbe founder and CEO Sam Nazarian. “Matthew once again delivered a design direction that perfectly reflects the bustling artistic community in the NoMad area and reflects our original vision for The Redbury.”

For more information, please visit



Post a Comment

Required fields are marked *

%d bloggers like this: