For a recent social media campaign for the Toyota Tacoma, Saatchi & Saatchi enlisted Brinson+Banks for a lifestyle shoot in Hualapai Mountain Country Park in Mohave County, Arizona. “Our objective was to take photos that felt real and gritty,” explains Kendrick Brinson. “Our solution was to tackle this project by falling back on our roots and treating this like a documentary shoot.”
“We camped out in a cabin, rode ATVs along cliffs, rode, white-knuckled, in a brand-new Tacoma truck as a professional driver spun in the dirt, were consumed by dust clouds as drivers rode through mud pits, watched in awe as a bunny jumped off a high dive, and rode a motorcycle around a sculpture that spit fire. It’s a job we won’t soon forget.”
Here are some of the highlights…
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
Photo by Brinson+Banks for Toyota.
