Timothy Greenfield-Sanders photographs celebrity portraits promoting the collaboration between Katie Couric’s charity Stand Up to Cancer and eyewear brand Eyebobs

Katie Couric‘s charity Stand Up to Cancer has teamed up with Eyebobs, maker of reading glasses, for a limited-edition line of frames called Take a Stand, a portion of whose sales will benefit the cancer-research foundation, reports WWD.

“Eyebobs has pledged a minimum of $100,000 to the charity,” notes WWD. “For every consumer who posts an Instagram image of themselves in the glasses, accompanied by the hashtag #StandWithEyebobs, the eyewear firm will donate an additional $2 to the cause.” (For more info on the glasses, visit the Eyebobs website.)

Timothy Greenfield-Sanders shot a series of portraits of bold-faced names—including himself—wearing the glasses, which are available now at Neiman Marcus and Allen Edmonds and in the coming months will be on sale at specialty stores throughout the U.S. and Europe. Here’s a look…

 

Timothy Greenfield-Sanders_Bryant Gumbel

Bryant Gumbel. Photo by Timothy Greenfield-Sanders.

Timothy Greenfield-Sanders_John Slattery

John Slattery. Photo by Timothy Greenfield-Sanders.

Timothy Greenfield-Sanders_Veronica Webb

Veronica Webb. Photo by Timothy Greenfield-Sanders.

Timothy Greenfield-Sanders_Michael Bolton

Michael Bolton. Photo by Timothy Greenfield-Sanders.

Timothy Greenfield-Sanders_Nina Garcia

Nina Garcia. Photo by Timothy Greenfield-Sanders.

Timothy Greenfield-Sanders_Katie Couric

Katie Couric. Photo by Timothy Greenfield-Sanders.

Timothy Greenfield-Sanders_eyebobs

Self-portrait by Timothy Greenfield-Sanders.

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