This new campaign for the compact Ford Ka economy car, shot by Martin Sigal for JWT Argentina, dramatizes with hilarious exaggeration just how reliably smooth the ride is

martin-sigal_ford-ka-3

Photo by Martin Sigal for Ford.

Photo by Martin Sigal for Ford.

Photo by Martin Sigal for Ford.

Photo by Martin Sigal for Ford.

Photo by Martin Sigal for Ford.

 

credits
agency: JWT Argentina
creative directors: Ariel Abadi, Joaquin Ares, and Sebastián Fulgencio
agency producer: Cosme Argerich

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