At this year’s Palm Springs Photo Festival, Art Streiber will be leading a one-day workshop on “Managing a Career in Editorial Photography & Beyond,” and he’ll be covering a lot of ground in great detail and with his signature sense of humor.
He’s organized his workshop around three main areas: handling the shoot (preproduction, production, postproduction); managing your business (put systems in place, handle your finances, take advantage of downtime); and effective marketing (the Web, your portfolio, and promotional pieces).
Tuition for the workshop, which is scheduled for Monday, May 8, from 9 AM to 4 PM, is $395. Click here for more details and to register.
Among the questions Art will be answering:
• How do I get hired to shoot for a national monthly or weekly?
• What’s the difference between a design director and a creative director?
• Should I sign the magazine’s contract?
• What are editorial budgets like?
• How do I create and negotiate a budget?
• How much money should I have in the bank in order to float my shoots?
• Should I own my own gear? How much?
• Can I say no to an assignment?
• How much homework should I do?
• Is scouting the location important?
• How early should I get to the shoot?
• How many different setups should I shoot?
• How hard should I edit my imagery?
• Is custom printing or retouching important?
• How does syndication work?
• How do I avoid being pigeonholed as just one kind of shooter?
• How do I shoot new work if I’m not getting assigned to shoot new work?
• Should I put tearsheets on my website?
• How should my portfolio differ from my website?
• When is the best time of year to go to New York and show my work?
• Should I cold call photo editors?
• Do I need a rep?
• Should I send printed promo pieces or electronic promo pieces?
• How do I make the leap from editorial to commercial work?