Art Streiber photographs new KFC campaign starring Rob Lowe as Colonel Sanders

Photo by Art Streiber for KFC.

Photo by Art Streiber for KFC.

Photo by Art Streiber for KFC.

 

Remember the major national advertising campaign with a major national movie star for a major national sandwich…? Well here it is!!!! That’s Rob Lowe as Colonel Sanders for Kentucky Fried Chicken and…the KFC Zinger Sandwich! Referencing astronaut portraiture from the 1960’s, set designer @photobuffalo and I came up with the Schmidli backdrop, a plywood box and American flag to do the trick. Then the great and powerful @jtergo, @belioff and @jamesbianchi put up a Profoto Fresnel head for the main, an umbrella for the fill and a 7” reflector as the hair light. One of four sets that day. Other invaluable help from: @happyharleyproductions who made sure the lunar module landed in the Atlantic where it was supposed to….@johnnytalay who was Mission Control…@alishagore who left a Hasselblad on the moon…@luvlouella who calmed the nerves of the American public and @abracatrena and @scottsonedesign who made sure the heat shields didn’t fly off on reentry. @robloweofficial @kfc @wiedenkennedy @profotousa @hasselblad_official @phaseonephoto @luciensdadisafraidofsquirrels #roblowe

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One more from the Colonel! On the RED SET…one of four sets we had lit and ready to go that day as we photographed Rob Lowe for KFC for the launch of the ZINGER Chicken Sandwich! On three of our four sets our main was a Profoto Fresnel and our fill was a medium silver umbrella. In this case we also had a silver umbrella giving us a bit of back light / edge light / hair light. The fan on the floor was there to keep the man in the white suit cool. But he’s already cool. He’s Rob Lowe. And yes, that’s @belioff at center frame just coming back from lunch. #lunchtime. Lighting by @jtergo, @belioff and @jamesbianchi. Props and sets by @photobuffalo, @abracatrena and @scottstonedesign. Produced to perfection by @happyharleyproductions. Executive produced by @luvlouella. @alishagore was there too. @robloweofficial @kfc @wiedenkennedy @profotousa @hasselblad_official @phaseonephoto #roblowe

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