Melanie Acevedo for General Mills

Melanie Acevedo shot the new ad for Lucky Charms cereal, a General Mills product… . . …and it happens to feature one of the same cute-as-can-be kids from the fall 2012 campaign that she just photographed for OshKosh B’gosh… . . Small world. (No pun intended.) . .

Back to school: Melanie Acevedo for OshKosh B’gosh

“I always call kids shoots the Gummy Bear Festival ’cause gummie bears are EVERYWHERE! And I can’t keep my hands off of them!” says Melanie Acevedo, who shot back-to-school 2012 for OshKosh B’gosh. Here’s a look at some of Melanie’s photos, which she shot at Dune Studios and on location in and around NYC. They’re […]

Capturing real moments: Melanie Acevedo for Oshkosh

Oshkosh is promoting its spring 2012 collection through a look book, mailer, in-store promotions, and the Internet—a wide-ranging campaign featuring the fresh, sunny photography of Melanie Acevedo, who worked with creative director Caroline Morrison and art director Pontus Wormuth. . . “We chose Melanie because her pictures capture real moments,” Pontus explained to me by […]