Photography, TV promos, interstitials, behind-the-scenes docs, music supervision—Matthew Rolston provides all as A&E preps provocative new series “The Client List”

Jennifer Love Hewitt makes a rather provocative return to TV with the new series The Client List, which makes its debut at 10 PM this Sunday on Lifetime. Jennifer plays Riley Parks, a single mom with secrets to hide, thanks to her job at a spa that takes an intimate approach to massage therapy…

A&E/Lifetime Networks chose to collaborate with Matthew Rolston on the campaign, drawing on his expertise both as a photographer and a director. He also handled music supervision (click here to read about how he commissioned Alex Lasarenko of Tonal for a fresh arrangement of “Hey, Big Spender”). Ultimately, Matthew’s deliverables ranged from print ads to three different TV promos, on-air interstitials, and behind-the-scenes shorts.

“I was able to provide A&E/Lifetime Networks with an incredible variety of creative services,” said Matthew, “from concept development to finished TV commercials and print ads. From Web banners and other Web advertising to on-air interstitials. From outdoor advertising to a proposed Times Square billboard and the production of three completely separate documentaries of the entire process. And, finally, music supervision and music production.”

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Photo by Matthew Rolston for A&E/Lifetime Networks.

Photo by Matthew Rolston for A&E/Lifetime Networks.

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“Every aspect of this is just topping itself,” JAS Sustrich, Lifetime’s vice president of on-air promotions, said of the “Hey, Big Spender” promo (see below), which resembles a music video. “Matthew Rolston is brilliant. Jennifer Love Hewitt is beautiful. The choreography is fantastic.”

“What’s exciting for me is to have such an array of media platforms to work with,” said Matthew. “What’s even better is to have the kind of trust of a client that allows me to engage on so many levels of promotion of a single entertainment asset.”

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