The man in the mirrors: Fulvio Bonavia for Audi

Photo by Fulvio Bonavia for Audi.

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For this new ad for Audi, Fulvio Bonavia had to photographically illustrate the concept that an Audi technician knows your car as well as he knows himself—hence, the familiar reflection when he gazes upon the engine.

It took a number of steps to create this image. Fulvio first shot the car. Next, he worked with a modelmaker to compose the mirrors. Here’s what the model looked like…

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The model that Fulvio used to create the ad.

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Then, he photographed his “Audi technician” with the mirrors. After that, he shot the floor, and then he composed everything in post.

Fulvio, by the way, does all his post himself. He once animated clothing in a store window display for a BMW ad and created a rainbow for a fantastical ad for Honda

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