Art Streiber on shooting for Farmers Insurance with actor J.K. Simmons

Art Streiber recently shot a print campaign for Farmers Insurance featuring the company’s spokesperson, actor J.K. Simmons. The ads were meant to complement broadcast spots that were also part of the campaign, and as Art explains below, he and his crew had to do part of their shoot on the set of the commercials.

“This Farmers Campaign with J.K. Simmons was photographed in two pieces: a day in the studio with J.K. and a week on the various sets that were used for the different Farmers television ads,” says Art, who was commissioned by RPA. “J.K. was a total pro, and we really put him through his paces…covering him with a number of props and holding a wide variety of differently sized white poster board so that the agency would have a wide selection, depending on how much text they needed to place on each board.

“J.K. was photographed with each prop and each board under four different lighting conditions, in order to mimic any of the different lighting scenarios from the television ads,” Art continues. “Again, JK was a trooper. He worked through every single variation with his trademark all-knowing gaze for hours and hours!

“Once we got onto the sets of the television commercials, our job was to hop in and do background plates of each setup. Often we were given less than a minute between takes to get what we needed. The good news: The sets were all beautifully lit, and the camera P.O.V. was the same as the A camera for the television commercial!”

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Art Streiber_Farmers 1

Photo by Art Streiber for Farmers Insurance.

Art Streiber_Farmers 2

Photo by Art Streiber for Farmers Insurance.

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Photo by Art Streiber for Farmers Insurance.

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