Jeff Lipsky photographs Carrie Underwood for new vitaminwater campaign

New York City–based agency Ammirati commissioned Jeff Lipsky to photograph Carrie Underwood for her latest vitaminwater print campaign. The country-music superstar has posed for Jeff’s camera several times before, most recently for the cover of Women’s Health’s October issue. Below, one of the new ads, plus an on-set photo from the shoot. Jeff worked with creative director Rory Braunstein.

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Carrie Underwood. Photo by Jeff Lipsky for vitaminwater.

Jeff Lipsky_Carrie Underwood on set

Jeff and Carrie on set.

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