Jeff Lipsky photographs Carrie Underwood for new vitaminwater campaign

New York City–based agency Ammirati commissioned Jeff Lipsky to photograph Carrie Underwood for her latest vitaminwater print campaign. The country-music superstar has posed for Jeff’s camera several times before, most recently for the cover of Women’s Health’s October issue. Below, one of the new ads, plus an on-set photo from the shoot. Jeff worked with […]

Jeff Lipsky photographs Carrie Underwood for Women’s Health cover story

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A little bit country: recent portraits by Jeff Lipsky

It’s not just Hollywood that turns to Jeff Lipsky for his fresh, optimistic portraiture—Nashville has also embraced him. Below, a selection of his recent portraits of country music’s boldfaced names… . . .

Matthew Rolston on photographing Carrie Underwood for “Play On”

… … Grammy-winning, platinum-selling country artist Carrie Underwood’s third album, Play On, won’t be out till November 3, but the leadoff single, “Cowboy Casanova,” is already seducing music fans. It hit No. 11 on the Billboard Hot 100 chart in two weeks. Yee-ha. (You can preview “Mama’s Song,” another track from the album, here.) “Play […]