Fulvio Bonavia was recently working on his archive when he came across some liquid shots he had made as plates for a Rado campaign, and an idea came to him. “I found that some of the shapes reminded me of flower petals,” he explains. “So I decided to shoot some new liquid colors underwater.” He matched the colors and shapes with different kinds of plants that he scouted at a flower show that happened to be going on in Milan (where he is based) at the time.
When Fulvio showed the images to his contacts at Vogue Italy, “they loved it and commissioned me to shoot a video promoting a new line of perfumes,” he says. The video, which you can see below or by clicking here, was published on Vogue.it and social media.