Art Streiber on shooting/directing the print and motion campaign for the new Pop comedy “Nightcap”

Nightcap is the brainchild of comedian Ali Wentworth, who plays the executive producer of a fictitious late-night talk show hosted by a guy named Jimmy. The entire show takes place in the hallways and offices backstage at the show, and we never see Jimmy (but that’s his fake desk)!” explains Art Streiber, who shot the print campaign and directed spots for the new Pop series.

“The brilliant key art concept from the creatives at Pop TV, Rich Browd and Anthony Annandono, was to place Ali and her crew under the host’s desk, hiding in terror as Jimmy does his monologue. The problem? How to get nine adults comfortably under a desk and then light it to make it look like the light was motivated from the stage lights hitting the host. The answer? Set designer Rob Strauss and I put the fake desk on a U-shaped riser that allowed the talent to squeeze in underneath it. Rob rounded the edges of the desk legs to give the illusion that they were curving in on the talent.”

 

Production still courtesy Art Streiber Photography.

Production still courtesy Art Streiber Photography.

“Then we went toppy-ish with two Elinchrom octobanks side by side and a silver Profoto beauty dish in the center and a series of gridded 7-inch reflectors, backed off high and aimed at the camera to emulate the stage lights. Then we shot the host under the same lighting conditions on his own riser so that he’d end up on the same floor plain as the desk! And major props to Brooke Ludi, who magnificently produced a shoot in another city with nine talent, stills, and motion and…a llama! And more props to Angie Hayes at the Happy Pixel Project, who brilliantly put the whole thing together in post.”

 

Photo by Art Streiber for Pop.

Photo by Art Streiber for Pop.

Photo by Art Streiber for Pop.

Photo by Art Streiber for Pop.

Photo by Art Streiber for Pop.

Photo by Art Streiber for Pop.

Photo by Art Streiber for Pop.

Photo by Art Streiber for Pop.

Photo by Art Streiber for Pop.

Photo by Art Streiber for Pop.

Photo by Art Streiber for Pop.

Photo by Art Streiber for Pop.

 

 

 

 

 

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