Chico’s is putting its own twist on the popular boyfriend jean trend by launching its Girlfriend Jean Collection. Fittingly, the campaign promoting it features real-life pals, including commercials in which they talk about their friendship and what it means to them. Chico’s commissioned Melanie Acevedo—whose fresh, optimistic visual style appeals to a wide audience—for both the print and motion components. The director of photography was Santiago Gonzalez.
Photos by Melanie Acevedo for Chico’s.
Photos by Melanie Acevedo for Chico’s.
