Chico’s commissions Melanie Acevedo for print and motion campaign featuring real-life friends

Chico’s is putting its own twist on the popular boyfriend jean trend by launching its Girlfriend Jean Collection. Fittingly, the campaign promoting it features real-life pals, including commercials in which they talk about their friendship and what it means to them. Chico’s commissioned Melanie Acevedo—whose fresh, optimistic visual style appeals to a wide audience—for both the print and motion components. The director of photography was Santiago Gonzalez.

 

Photos by Melanie Acevedo for Chico’s.

Photos by Melanie Acevedo for Chico’s.

 

 

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