Real-life moms and their kids share heartwarming stories in a new series of Hallmark commercials directed by Lauren Greenfield

04/29/2015 – 7:45 am

Lauren Greenfield recently directed a series of Mother’s Day commercials for Hallmark featuring the stories of real-life moms and their kids. The campaign, called #PutYourHearttoPaper, follows Lauren’s award-winning directorial turn for Always with “Like a Girl,” which won Leo Burnett 11 awards at this year’s Webby Awards, including Webby’s Agency of the Year. (Read more […]

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Award-winning photographer and director Lauren Greenfield on “My Most Important Photograph”

04/23/2015 – 10:38 am

Lauren Greenfield has shot countless significant photo projects over the years, but which image does she regard as her most important? The award-winning photographer and director recently answered that question for Time‘s Lightbox blog, which is written by the magazine’s photo department. “The photo that really launched my career was called Mijanou and friends from […]

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Three Super Bowl commercials you won’t want to miss: Nadav Kander’s “No More” and Lauren Greenfield’s “#LikaAGirl” and “To Be a Dad”

01/30/2015 – 9:16 am

Not only are Super Bowl commercials arguably the most high-profile ads on broadcast television, they’re also the most expensive—rates for this Sunday’s game between the New England Patriots and the Seattle Seahawks are at record levels (about $4.5 million per 30-second spot), according to Variety. So we were especially excited to learn that commercials by […]

By Kristina Feliciano | Posted in interviews and behind the scenes, recent work, video | Tags: , , , , | Leave a Comment

Lauren Greenfield nominated for a Directors Guild of America award for her brilliant #LikeAGirl commercial for Always

01/15/2015 – 3:46 pm

Ad Age has announced that the Directors Guild of America has nominated Lauren Greenfield for Outstanding Directorial Achievement in Commercials for “#LikeAGirl,” the much-buzzed-about spot she directed for Procter & Gamble‘s Always brand via Leo Burnett. “#LikeAGirl,” which has racked up more than 56 million views on YouTube in the U.S. alone, also earned the […]

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Lauren Greenfield documents “The Bling Dynasty: China’s Wealthiest 1 Percent” in photos and Web series for GQ

01/07/2015 – 8:29 am

GQ magazine sent Lauren Greenfield to China for a feature on the newly ultra-rich, a project for which she shot photographs and directed a Web series titled “The Bling Dynasty: China’s Wealthiest 1 Percent.” “These people [are] not merely wealthy,” writes Devin Friedman, GQ‘s director of editorial projects. “… We’re talking dislocating, alien, dehumanizing amounts […]

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Shoot Online interviews Lauren Greenfield about the making of #likeagirl, her award-winning short film for Procter & Gamble brand Always

10/02/2014 – 1:54 pm

Shoot Online recently talked to Lauren Greenfield about collaborating with Leo Burnett on the short film #likeagirl, created for Procter & Gamble‘s Always brand. The spot won seven Clio awards last month. “Leo Burnett got me engaged from the very beginning right when they sent me the concept,” Lauren tells Shoot Online of the project, […]

By Kristina Feliciano | Posted in interviews and behind the scenes, news & commentary, recent work | Tags: , , , | Leave a Comment

What does it mean to direct #likeagirl? It means winning

09/19/2014 – 11:55 am

We are proud to share the news that Lauren Greenfield‘s #likeagirl short film for Always—about the undermining effects of being doing told you’re doing something “like a girl”—has won six Clio awards and a Grand Clio! In the video below, Lauren takes you behind the scenes of her film, which was commissioned by Leo Burnett […]

By Kristina Feliciano | Posted in interviews and behind the scenes, news & commentary, recent work, video | Tags: , , | Leave a Comment

Lauren Greenfield’s #likeagirl short film for Always notches more than 70 million YouTube views, gets shortlisted for eight Clio awards

09/17/2014 – 9:06 am

Lauren Greenfield truly tapped into the zeitgeist with #likeagirl, the thought-provoking short film she directed for Always and Leo Burnett. Since launching on YouTube on June 26, the spot—which explores the demeaning implications of being told you’re doing something “like a girl”—has been watched more than 70 million times worldwide and more than 47 million […]

By Kristina Feliciano | Posted in news & commentary, recent work, video | Tags: , | Leave a Comment

Lauren Greenfield, Nadav Kander, and Art Streiber featured in PDN’s 2014 Photo Annual

08/08/2014 – 1:48 pm

Congratulations to Lauren Greenfield, Nadav Kander, and Art Streiber, whose work was honored in PDN‘s 2014 Photo Annual! Lauren won in the video category for her Chevy Malibu campaign, “Perfect—#trulyrich,” for Commonwealth. . . The magazine spotlighted Nadav’s portrait series featuring the authors published in the fourth edition of Granta‘s Best Young British Novelists. The […]

By Kristina Feliciano | Posted in news & commentary | Tags: , , , | Leave a Comment

Lauren Greenfield photographs Kendrick Lamar, “Hip-Hop’s Newest Old-School Star,” for The New York Times Magazine

07/01/2014 – 12:37 pm

The New York Times Magazine commissioned Lauren Greenfield to photograph rapper Kendrick Lamar in Las Vegas for a feature in its June 29 issue, “Kendrick Lamar: Hip-Hop’s Newest Old-School Star.” “In the world of hip-hop, Lamar is widely considered to be a future king,” writes Lizzy Goodman in the story. “Last year, he was nominated […]

By Kristina Feliciano | Posted in recent work | Tags: , , | Leave a Comment
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