Steven Lippman’s JVC Mobile viral video racks up 200,000 views in two days. Creative director Danny Klein takes us behind the scenes.

Every client who has waded into the world of motion wants their video to be a viral sensation, but it’s much easier said than done. One agency that’s doing it right is e2amp for JVC Mobile Entertainment. JVC has just released the fourth in its ongoing promotional series of viral videos, and it’s a hugely [...]

CC52: Week 4—Marshmallows

Week 4 of the new series CC52: A Year of Personal Work by Craig Cutler… Idea: Taking a pure “still life study” and bringing it to life by adding motion. Format: RED ONE Mysterium-X Camera; 85mm Prime lens. Shot at f4, 2K resolution, 100 fps. Food styling: Victoria Granof. Editing and postproduction: Industrial Color. Camera [...]

Video: Vincent Laforet’s “Twisted Metal” trailer

Yesterday at E3, the Electronic Entertainment Expo in Los Angeles, Sony announced it was releasing a new, extra-intense installment of “Twisted Metal,” its car-combat videogame series for PlayStation. (If you’re unfamiliar with the gaming world, trust the blogosphere—it was a big deal.) The surprise announcement was accompanied by a trailer for the game shot by [...]

A Photo Editor interviews Vincent Laforet about evolving from newspaper photog to commercial director

. Rob Haggart at APE has posted a big interview he did with Vincent that touches on how the Pulitzer Prize–winning shooter reinvented himself, his decision to relocate from New York to L.A., the difference between cinema lighting and photography lighting, shooting DSLR video, and lots more. “It’s been a very interesting few years,” Vincent [...]

The ASMP surveys photogs who also shoot motion

. By 2012, 90% of Internet content transmitted will be motion video. —ASMP . By now, people in the industry have moved beyond whether photographers need to add video/film to their skill set—the consensus seems to be yes, and the sooner the better—and the conversation has turned to how one should go about it. “Secrets [...]

Stockland Martel’s YouTube Channel: Matthew Rolston, Craig Cutler, Jim Fiscus, and much more

. Have you seen the Stockland Martel YouTube Channel? .   . There are nearly 30 videos there, including Manny “Pacman” Pacquiao in the gym, directed by Michael Muller for Nike; commercials by Lauren Greenfield, including for Nestle; video by Craig Cutler; an interview with Matthew Rolston; commercials for Marchon Eyewear by Ruedi Hofmann; the [...]

Vincent Laforet’s “Cabbie” drives video contest

.   . Some of you have seen this already, but just in case: As PDN’s Dan Havlik has reported, Vincent’s short film Cabbie launched his “Behind the Still” video contest last week. The “7-chapter communal story contest is sponsored by Canon and Vimeo. “Canon gave Laforet a still image of a cab and then [...]

Nadav Kander’s YouTube Channel

.. Nadav recently established his own channel on YouTube, and though it’s still fledgling, it does feature this lyrical black-and-white commercial that Nadav shot for Mt. Sinai NYU. .. .. ..

Video: Lauren Greenfield’s Stouffer’s commercial

… Featuring stills and stop-motion animation… .. … …

Desperately seeking universal standards for the DSLR industry

.. Anyone hoping to buy a DSLR and fluidly enter the world of motion might want to read Wired‘s Raw File blog first. There’s a big story on the technical challenges you may face if you’re an underequipped newbie. Stuff like the “jello effect” (previously seen only in swimsuit season) and a lack of manual [...]

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