Discovery Channel’s Shark Week ad campaign features Michael Muller’s photos

Shark Week is celebrating its 25th anniversary, and to promote it, the Discovery Channel snapped up some of Michael Muller‘s dramatic underwater shark photographs for the ad campaign. His shark shots have previously been featured in Outside magazine and exhibited in London, and he and his crew were the stars of a recent Travel Channel show called Shark Shoot.

Michael himself, meanwhile, will be seen on the special Shark Week’s 25 Best Bites, described by Discovery as “a jaw-dropping look back at the greatest breaches, brushes, and bites with the ocean’s apex predator.” The show airs on Thursday at 10 PM.

Here’s a look at some of Discovery’s ads for Shark Week, which kicks off on Sunday…


Photo by Michael Muller.

Photo by Michael Muller.

A billboard for Shark Week, featuring one of Michael Muller’s photos, in Times Square.



Related posts:

Outside mag presents “Michael Muller’s Great White Sharks”

London gallery exhibits Michael Muller’s “Opposing Instincts”

Michael Muller’s “Shark Shoot” debuts this Sunday on the Travel Channel

Deep dive: A Photo Editor interviews Michael Muller about his underwater studio



2 Trackbacks/Pingbacks

  1. […] . Michael’s collaboration with Billabong is the latest in a long line of projects and recognition related to his shark photos. In October 2011, the Outsiders Gallery in London hosted “Opposing Instincts,” an exhibition featuring Michael’s shark photos with painted designs by artist Sage Vaughn. The Red Hot Chili Peppers used one of the Michael Muller/Sage Vaughn pieces for the cover of their album Monarchy of Roses. In December 2011, the Travel Channel premiered the series Shark Shoot: Fiji, which followed Michael and his crew on their dramatic underwater shoots. And in August 2012, the Discovery Channel used some of Michael’s shark photos for its “Shark Week” promo campaign and featured Michael in the broadcast special Shark Week’s 25 Best Bites. […]

  2. […] designed studio lighting, have landed him gallery exhibitions, a clothing line with Billabong, advertising for Discovery‘s Shark Week, and even his own mini-series on the Travel Channel. But Michael is not stopping with sharks. Visit […]

Post a Comment

Required fields are marked *

%d bloggers like this: