Melanie Acevedo photographs Dove’s “Beauty Outside the Box” campaign in Brazil

For an empowering ad campaign targeting the Brazilian market, Dove commissioned Melanie Acevedo to photograph real women for “Beleza Fora da Caixa,” which translates to “Beauty Outside the Box.”

“If you look at any woman,” says Melanie, “you can see an incredible amount of inner strength, confidence, and beauty. I love photographing real women because it’s much more genuine and authentic. As a photographer, it’s an amazing experience.”

Below, a handful of ads from the campaign, plus a making-of video. It’s mostly in Portuguese, but Melanie offers her own commentary in English near the end.

 

Melanie Acevedo_Dove Brazil 1

Photo by Melanie Acevedo for Dove.

Melanie Acevedo_Dove Brazil 2

Photo by Melanie Acevedo for Dove.

Melanie Acevedo_Dove Brazil 3

Photo by Melanie Acevedo for Dove.

Melanie Acevedo_Dove Brazil 4

Photo by Melanie Acevedo for Dove.

Melanie Acevedo_Dove Brazil 5

Photo by Melanie Acevedo for Dove.

Melanie Acevedo_Dove Brazil 6

Photo by Melanie Acevedo for Dove.

Melanie Acevedo_Dove Brazil 7

Photo by Melanie Acevedo for Dove.

Melanie Acevedo_Dove Brazil 8

Photo by Melanie Acevedo for Dove.

 

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