Melanie Acevedo photographs Dove’s “Beauty Outside the Box” campaign in Brazil

For an empowering ad campaign targeting the Brazilian market, Dove commissioned Melanie Acevedo to photograph real women for “Beleza Fora da Caixa,” which translates to “Beauty Outside the Box.” “If you look at any woman,” says Melanie, “you can see an incredible amount of inner strength, confidence, and beauty. I love photographing real women because […]

Dove commissions Melanie Acevedo to shoot an ad campaign that challenges India to rethink common beauty ideals

Since 2004, Dove has been working to advance a broader, more inclusive definition of beauty, and its latest campaign is continuing that effort in India, where the ideals are particularly narrow. “In fact, our new research suggests 76 percent of Indian women believe that in today’s society, it is critical to meet certain beauty standards,” […]