Melanie Acevedo on shooting Weight Watchers’ second annual Body Issue, which celebrates beauty in all its forms

  For its second-annual Body Issue, Weight Watchers magazine wanted to examine beauty in a new way. “So we decided to discuss what members talk about quite often: visibility,” explains senior editor Katerina Gkionis. The resulting cover story, “See Me Now,” features fresh, breezy portraits and upbeat profiles of a wide range of Weight Watchers […]

PDN interviews Melanie Acevedo about her approach to lighting for clients like Dove and Hush Puppies

PDN recently interviewed Melanie Acevedo about her approach to lighting for clients like Dove, for which she shot a global campaign centered on natural beauty (see the ads, and behind-the-scenes video, here and here), and Hush Puppies, which involved creating the feeling of warm sunlight (see the campaign here). Below, an excerpt. Melanie Acevedo’s advertising […]

Melanie Acevedo’s “Another 52 Weeks”: recent highlights from her candid photo series on her kids, Violet and Rockwell

It’s been almost seven years to the day—February 26 is the exact anniversary—since Melanie Acevedo launched the photo project that has become “Another 52 Weeks.” What began as a means of holding on to cherished moments in her children Violet and Rockwell‘s lives by way of photography has blossomed into a remarkable visual narrative of […]

Melanie Acevedo photographs Dove’s “Beauty Outside the Box” campaign in Brazil

For an empowering ad campaign targeting the Brazilian market, Dove commissioned Melanie Acevedo to photograph real women for “Beleza Fora da Caixa,” which translates to “Beauty Outside the Box.” “If you look at any woman,” says Melanie, “you can see an incredible amount of inner strength, confidence, and beauty. I love photographing real women because […]

Dove commissions Melanie Acevedo to shoot an ad campaign that challenges India to rethink common beauty ideals

Since 2004, Dove has been working to advance a broader, more inclusive definition of beauty, and its latest campaign is continuing that effort in India, where the ideals are particularly narrow. “In fact, our new research suggests 76 percent of Indian women believe that in today’s society, it is critical to meet certain beauty standards,” […]

Photographer/director Melanie Acevedo explores the definition of beauty in an original portrait series and short film for Darling magazine

When Melanie Acevedo pitched Darling magazine, whose tagline is “The art of being a woman,” a portrait series and short film exploring the definition of beauty, they jumped at the chance. Melanie’s idea was to feature women of all ages, from 13 to 94, from different ethnic groups and backgrounds, and to photograph them in […]

Melanie Acevedo shoots New York City–inspired ad campaign for Marchon Eyewear

. .

Melanie Acevedo for Carrier

Melanie Acevedo recently shot a lifestyle- and interiors-based print campaign for Carrier, the world leader in heating, air-conditioning and refrigeration solutions. Here’s a look, along with a shot of Melanie and her crew on set… . . .

Melanie Acevedo photographs Mariska Hargitay at her East Hampton home for Hamptons magazine cover story. Plus: behind-the-scenes video

Melanie Acevedo photographed Mariska Hargitay at the Law & Order star’s East Hampton, New York, home for the cover of Hamptons magazine’s Super Saturday issue. Here’s a look, along with a behind-the-scenes video… . . .

PDN interviews Melanie Acevedo about achieving the ever-elusive work-life balance

The new issue of PDN asks a handful of professional photographers who are also parents about how they balance their career and family responsibilities. One of the photographers they interviewed is Melanie Acevedo, who juggles working for clients such as Target, Land of Nod, Motorola, and Jonathan Adler with raising her two kids—Violet and Rockwell—with […]