15 minutes of James: Walter Iooss on shooting Sports Illustrated’s 2012 “Sportsman of the Year” cover in just a quarter of an hour

. Walter Iooss had just 15 minutes to shoot the cover story of the new issue of Sports Illustrated, the highly anticipated “Sportsman of the Year” feature. And in that brief span of time, he had to not only get a cover shot and inside images of NBA superstar LeBron James of the Miami Heat—he […]

Michael Muller photo used in LeBron James “What should I do?” commercial

Earlier this year, Michael Muller joined his friend Mark Romanek on the shoot of a commercial starring LeBron James that Mark was directing for Nike. Michael took some photos of the basketball star while he was there, and Nike later bought one for use in the following ad… . . Now the image is being […]

On location with Jim Fiscus, LeBron James, and ESPN The Magazine

“We’ll do some smiles and some badass,” says Nancy Weisman, senior deputy photo editor of ESPN The Magazine. We’re in Cleveland, on the set of a cover shoot with LeBron James and the Cleveland Cavaliers. Jim Fiscus is the photographer, and he’s doing multiple setups: portraits of the NBA star alone and with his teammates. […]